Ethics management is not only complying with the legal responsibility but also reflecting the ethical expectation of society to the decision making and activity of the enterprise. Kumho Tire understands the social responsibility of the enterprise and has a principle to comply actively with the expectations.

윤리경영 설명
윤리경영 설명


The Kumho Asiana Group has declared the following ethics principle to create an enterprise of world class that creates value, enterprise that is together with the employees, and the enterprise that is loved by the neighbors, and to establish recommended actions and value judgment criteria for the executives.

윤리경영 설명
윤리경영 설명
  1. 1.Kumho Tire and its executives will do its best to satisfy the customers and ensure customer trust through the quality of product and service.
  2. 2.Kumho Tire and its executives will process the work based on the trust and sincerity, abide the legal Regulations, and respect the trade customs and order.
  3. 3.Kumho Tire and its executives will work hard to create a dream workplace that we all cultivate based on the management of human respect.
  4. 4.Kumho Tire will provide equal opportunities to all the employees and treat the employee equally and justly depending on the capability and performance.
  5. 5.The executives will maintain the group’s reputation and individual dignity, and act to receive respect and trust from the customers and the trading partners.
  6. 6.The executives will not request or receive any monetary or non-monetary benefit of any type from the interested party related to the work.
  7. 7.The executives will not use the corporate assets for personal interest and in cases where the work conflicts with the personal interest, will act by putting the corporate benefit with higher priority.
  8. 8.The executives will work hard to become fit to the role model of the group through continuous self development.
  9. 9.Kumho Tire will establish a trusting relationship with the shareholders and investors and work hard to maximize the profit of the shareholders.
  10. 10.Kumho Tire will contribute to the development of society through social contributions and work hard to protect the environment.


Chaper 1
Fair competition and equal tretment

  • All the people, including the management and the employees, need to compete, whether outside and inside the company, with each other in good faith based on their competence in a fair and square manner. Without justifiable reasons, they should treat business partners equally.
  • The management and employees should provide fair opportunity for outside companies or outside individuals who have a business relationship with the company already or want to have such business relationship. However, it should be ensured that they have to meet the company’s requirements for a business relationship, such as quality and services, at a certain level.
  • The management and employees should report in advance to their superiors about the business partners in which they have personal interests, and should not exert any unjustifiable influence on them during the business transaction.
  • The management and employees should not treat any other members in an unreasonable and differentiated manner based on their gender, education background, religion, physical disabilities or any other reasons.

Chaper 2
Presents, entertainment, monetary transacions and others

  • The management and employees should not receive from business partners any presents, money, valuables, favors in a monetary form or excessive entertainment.
  • The management and employees should not provide any other members with excessive donation or presents, and should not gamble inside and outside the company for whatever reason.
  • The management and employees should not have excessive monetary transactions between themselves and should not have guarantees for loans for and from any other members. However, in inevitable cases, they should acquire a written approval from relevant directors.

Chaper 3
Obligations and rewards for the managerment and employees

  • The management and employees should do their best to perform their duties in an effort to maximize the corporate value, and the company should reward them based on their competence and performance properly.
  • The company should proactively encourage the management and employees to engage in self-improvement activities in a way that contributes to the growth of the company and the management and employees as well.
  • The management and employees must follow the company’s no-smoking regulations to keep all the working areas conducive for working and without health-hazard.
  • The property of the company should not be used for personal gains.
  • General know-how and information, which are critical assets to the company, should not be released outside the company without an approval from it. The management and employees should do their best to protect them.
  • The management and employees should not release, without a prior approval, important information that would have impact on the values of the company’s shares and the decision by investors for making investments, and should not use it for personal gains such as investing in stocks.
  • The management and employees should not use illegal software.
  • The management and employees should not acquire information in an unethical and unjustifiable manner.
  • The management and employees can refuse to follow unethical and unjustifiable instructions.

Chaper 4
Accountability for shareholders and society

  • For securing a mutually reliable relationship with its shareholders, the company should secure a transparent management system, and maintain a financial record keeping system according to generally stable accounting standards.
  • The company should guarantee and encourage that the management and employees can participate in wholesome voluntary services for communities, and should provide institutional support for them to be encouraged to provide such voluntary services for communities.
  • The company should exert maximum effort in preserving a clean environment and observe environment-related regulations.