As a premium partner of Stade Toulousain, Kumho Tire has established a cooperative relationship with the club and is implementing various brand marketing activities, focusing on the exposure of the club's Champions Cup jersey logo and LED advertising at its home stadium, Stade Ernest-Wallon. Furthermore, the club is strengthening its communication with a broader customer base, including rugby fans, through events and promotions in conjunction with the club. Through this partnership, Kumho Tire is enhancing brand awareness in the European rugby market, including France, while continuing to expand its premium brand value through global sports marketing.