Kumho Tire continues as the official sponsor of the Kia Tigers, engaging in brand exposure and marketing activities through various online and offline touchpoints, including logo exposure on uniforms, admission tickets, fan books, the team's official website, and YouTube channel. Furthermore, Kumho Tire enhances its communication with fans through social media-based communications, on-site events, and fan-engagement campaigns, providing a richer baseball viewing experience for spectators. Through this sponsorship, Kumho Tire is strengthening its brand affinity through its connection to professional baseball, Korea's most popular sport, while steadily strengthening its brand value through ongoing engagement with a broad fan base.