The ACB is Spain's leading professional basketball league founded in 1957 as Liga Nacional. It has operated as the ACB since 1983 with world-class players and prestigious clubs participating in high-quality matches. Ranked 1st in FIBA Europe, it boasts the highest level of competitiveness and popularity in Europe, and enjoys a level of popularity second only to soccer in Spain.

As the official tire partner of the ACB, Kumho Tire is building a cooperative relationship with the league and expanding its brand exposure through in-stadium advertising and various marketing channels. This strengthens its connection with a broad consumer base, including basketball fans, while simultaneously enhancing brand awareness and establishing a premium image in the Spanish and European markets. Through this partnership, Kumho Tire will continue to expand its marketing activities utilizing global sports content and further strengthen its global brand value through communication with a diverse sports fan base.