CORPORATE IDENTITY

SIGNATURE

  • Do not change or distort the size and position of the Signature.
  • When using the Signature, enlarge or reduce the digital artwork in the right proportion to avoid misapplication or alteration.

Color Specification

  • KT Red
    CMYK : 0.100.100.0
    RGB : 239. 0. 16
    HEX : EF.00.10
  • KT Silver
    CMYK : 30.22.22.0
    RGB : 180.184.186
    HEX : B4.B7.B9
  • KT Light Gray
    CMYK : 0.0.0.20
    RGB : 215.215.215
    HEX : D6.D6.d6
  • KT Gold
    CMYK : 40.50.75.20
    RGB : 137.110.74
    HEX : 4C.4C.4E
  • KT Gray
    CMYK : 0.0.0.70
    RGB : 110.110.110
    HEX : 6E.6E.6E
  • KT White
    CMYK : 0.0.0.0
    RGB : 255.255.255
    HEX : FF.FF.FF
  • KT Dark Gray
    CMYK : 0. 0. 0. 85
    RGB : 74. 74. 73
    HEX : 4A.4A.49
  • KT Black
    CMYK : 0.0.0.100
    RGB : 0.0.0
    HEX : 00.00.0

Color Background

The Signature must be clearly noticeable and the contrast to the background must be distinct in order for the Signature to be prominent. The recommended background color for the Signature is white. When using a different background color, strictly follow the Background Usage guidelines.

INCORRECT USE OF SIGNATURE

This section cautions against incorrect use of the Signature, which could tarnish the brand image of Kumho Tire, undermine its brand recognition, and cause confusion about the design. Any use of the Signature that might distort or undercut the image of Kumho Tire is prohibited.

  • 1 DO NOT use other colors.

    KUMHO TIRE

  • 2 DO NOT rearrange the signature components

    KUMHO TIRE

  • 3 DO NOT change or distort the size and position of the Signature.

    KUMHO TIRE

  • 4 DO NOT rotate the signature.

    KUMHO TIRE

  • 5 DO NOT illustrate the Signature with a line.

    KUMHO TIRE

  • 6 DO NOT place a reverse Signature against a background with insufficient contrast.

    KUMHO TIRE

  • 7 Do Not place a text or other elements within the Clear Space.

    KUMHO TIRE

  • 8 DO NOT place the signature on a photograph that compromises legibility

    KUMHO TIRE