The Signature must be clearly noticeable and the contrast to the background must be distinct in order for the Signature to be prominent. The recommended background color for the Signature is white. When using a different background color, strictly follow the Background Usage guidelines.
This section cautions against incorrect use of the Signature, which could tarnish the brand image of Kumho Tire, undermine its brand recognition, and cause confusion about the design. Any use of the Signature that might distort or undercut the image of Kumho Tire is prohibited.
1 DO NOT use other colors.
2 DO NOT rearrange the signature components
3 DO NOT change or distort the size and position of the Signature.
4 DO NOT rotate the signature.
5 DO NOT illustrate the Signature with a line.
6 DO NOT place a reverse Signature against a background with insufficient contrast.
7 Do Not place a text or other elements within the Clear Space.
8 DO NOT place the signature on a photograph that compromises legibility