Founded in 1899 in Milan, Italy, AC Milan is a world-renowned football club. With 19 Serie A titles and seven UEFA Champions League titles, they are considered one of the most successful clubs in European football history. They have consistently won trophies, including the 2021-22 Serie A title and the 2024 Supercoppa Italiana, maintaining their impressive performance.

Kumho Tire has established a partnership with AC Milan as its premium partner and official tire partner, and is engaging in various brand marketing activities, including logo display on LED boards at their home stadium, the Stadio San Siro, joint marketing, and fan engagement events. Through this partnership, Kumho Tire is enhancing brand credibility and awareness with a world-class football club while continuously expanding its premium brand value through global sports marketing.