The Pikes Peak International Hill Climb (PPIHC), also known as the 'Race Above the Clouds', is the second oldest motorsports competition in the United States, having started in 1916. This competition, which showcases vehicle performance while climbing and descending the Pikes Peak in the Rocky Mountains, is considered the most challenging race in the world. With a total of 156 curved corners, it boasts a high level of difficulty that requires not only vehicle performance but also durability and stability to complete.

As part of its global motorsports activities, Kumho Tire has officially sponsored the Aweida Racing Team and Sterling Motorsports, which participated in the 2025 PPIHC. The two teams completed the extreme mountain course equipped with the high-performance tire ECSTA V730, which was developed based on experience in various motorsports competitions at home and abroad, and demonstrated Kumho Tire’s brand philosophy of ‘Performance Without Compromise’ and outstanding technological prowess. Through this sponsorship, Kumho Tire is further strengthening its position as a high-performance brand on the global motorsports stage.