The Pikes Peak International Hill Climb(PPIHC), also known as the 'Race Above the Clouds', is the second oldest motorsports competition in the United States, having started in 1916. This competition, which showcases vehicle performance while climbing and descending the Pikes Peak in the Rocky Mountains, is considered the most challenging race in the world. With a total of 156 curved corners, it boasts a high level of difficulty that requires not only vehicle performance but also durability and stability to complete.

As part of its global motorsport initiatives, Kumho Tire has jointly developed the "Kumho Tire Gaining Traction Program," a new public interest program designed to attract new drivers based in Colorado, USA, with the 2026 PPIHC organizer. The four selected teams will complete the extreme mountain course equipped with a high-performance tire, the ECSTA, developed based on their experience in various domestic and international motorsports competitions.