Founded in 1902, FK Mlada Boleslav is one of the oldest football clubs in the Czech Republic. The club has achieved steady growth and is loved by many fans. It has been ranked high in the Czech First League on several occasions and is a well-known club both at home and abroad. 

With Kumho Tire's sponsorship of FK Mlada Boleslav, logo exposure was increased through player uniforms, home stadium advertisements, and the club's website. At the same time, Kumho Tire had the opportunity to communicate directly with fans through various events and engage in marketing activities to widely promote its products.