This document was last updated July 31, 2002.


By using the website, you signify your acceptance of the KUMHO Tires Privacy Policy. If you do not agree to this policy, please do not use our sites. We reserve the right, at our discretion, to change, modify, add, or remove portions of this policy at any time, for any reason whatsoever. Please check this page periodically for changes. Your continued use of our site following the posting of changes to these terms will signify acceptance of those changes.


KUMHO Tires is committed to protecting your privacy in conjunction with the KUMHO Tires website, hereafter known as the Website. KUMHO Tires considers all information you submit on the Website, such as your name, postal and email addresses or telephone number, to be private and confidential. We strictly protect the security of your personal information and honour your choices for its intended use. We carefully protect your data from loss, misuse, unauthorized access or disclosure, alteration, or destruction.

The Privacy Policy does not address information that might be obtained from places other than the Website. It also does not apply to KUMHO Tires other activities that occur offline. Since other websites (including those whose links are on our Website) have their own practices, we encourage you to use your discretion and provide information only to those sites whose practices you understand and trust.


When you browse the KUMHO Tires website, you do so anonymously. The only time we collect personally identifiable information about you is when you voluntarily submit it to us, such as by: filling out a form or survey; participating in a promotion, contest or sweepstakes; registering your email address with us; signing up for an email newsletter; or, emailing us. We may also retain electronic communications you send to our customer service representatives, webmaster or other associates. These may be shared only within KUMHO Tires as a means to continually improve customer service.


We collect information about you in a few ways, none of which is personally identifiable unless otherwise provided by you.

Our servers typically log your IP address when you request a page from this Website. You remain anonymous since we do not link your IP address to anything personally identifiable.

Another method we use to collect anonymous information is through the use of "cookies". A cookie is a small piece of data that a website can deliver to your browser, which may then be stored on your computer to better serve you when you return to the site. You can set your browser to accept or decline cookies.


We use your personal information when we to contact you and/or help you quickly find services or information. We also use your information to help us create and deliver content most relevant to you and alert you to special offers, updated information and other new services from KUMHO Tires. Your personal information is also used for site administration and for the purpose of performing the services for which such data was collected.


We do not sell or rent your personally identifiable information, nor do we disclose your personally identifiable information to third parties, unless such disclosure is required by law or to protect our interests. However, your personally identifiable information may be shared with and stored on a database controlled by third parties that have been hired by KUMHO Tires to provide limited services on our behalf. Contractors of KUMHO Tires who have access to your personally identifiable information are required to keep the information confidential and are prohibited from using this information for any purpose not previously disclosed to you.


If you provide us with personally identifiable information, we will do our best to update or correct it upon your request. Our customer support can be reached via email.


We do not wish to obtain personally identifiable information from children who are using our Website unsupervised. Thus, we ask children to obtain the consent of their parent or guardian before providing us with any personally identifiable information.


The KUMHO Tires website may contain links to other sites, and we make every effort to link only to sites that share our high standards and respect for privacy. However, we are not responsible for the content or the privacy practices employed by other sites.


KUMHO Tires will occasionally update this Privacy Policy. When we do, we will also revise the "last updated" date at the top of the Privacy Policy. Any amendments will be effective when posted.


KUMHO Tires welcomes your comments regarding this Privacy Policy. Please contact us.



A cookie is a very small text file placed on your hard drive by a Web Page server. It is essentially your identification card, and cannot be executed as code or deliver viruses. It is uniquely yours and can only be read by the server that provided it to you. Its purpose it to tell the server that you returned to that Web page.


If you personalize pages or register for products or services, a cookie helps KUMHO Tires remember who you are, saving you time when you return later. If you never register or leave personal information with us, then the server only knows that someone with your cookie has returned to the Website. You are in charge of deciding whether we know anything about you. But the more you tell us about yourself, the more we can help you find information or products you want.


We can learn what information is important to our visitors, and what isn't. We can discard Web pages you don't use, and focus our efforts on information you need and want.


You can order your browser to accept all cookies or to alert you every time a cookie is offered. Then you can decide whether to accept one or not.

If you're using Internet Explorer 6.0:

  1. 1. Click Tools
  2. 2. Select Internet Options
  3. 3. Click the Privacy tab
  4. 4. Default setting is medium. Move the slider to the setting you prefer
  5. 5. You can also click Advanced for specialized cookie treatment

If you're using Internet Explorer 5.0:

  1. 1. Click Tools
  2. 2. Select Internet Options
  3. 3. Click the Security tab
  4. 4. Select Internet
  5. 5. Click Custom Level
  6. 6. Scroll down to Cookies and choose one of the two options.

If you're using Internet Explorer 4.0:

  1. 1. Click View
  2. 2. Select Internet Options
  3. 3. Click the Advanced tab
  4. 4. Scroll down to the yellow exclamation icon under Security and choose one of the three options to regulate your use of cookies.
With Internet Explorer 3.0, you can click View, select Options and click Advanced. Then click the button labelled Warn Before Accepting "Cookies."

If you're using Netscape Communicator 4.0:

  1. 1. On your Task Bar, click Edit Preferences
  2. 2. Click Advanced
  3. 3. Set your options in the box labelled "Cookies".


If you're using Internet Explorer 6.0

  1. 1. On your Task Bar, click Tools
  2. 2. Select Internet Options.
  3. 3. On the General tab (the default tab) click Settings
  4. 4. View Files.

If you're using Internet Explorer 5.0

  1. 1. On your Task Bar, click Tools
  2. 2. Select Internet Options
  3. 3. On the General tab (the default tab) click Settings
  4. 4. View Files.

If you're using Internet Explorer 4.0

  1. 1. On your Task Bar, click View
  2. 2. Select Internet Options
  3. 3. On the General tab (the default tab) click Settings
  4. 4. View Files

If you're using Internet Explorer 3.0

  1. 1. On your Task Bar, click View
  2. 2. Select Options
  3. 3. Select Advanced
  4. 4. View Files
Netscape Communicator 4.0: Netscape bundles all cookies into one file on your hard drive. You'll need to find the file, which it calls Cookie.txt on Windows machines.


Click a cookie to open it. You'll see a short string of text and numbers. The numbers are your identification card, which can only be seen by the server that gave you the cookie.