▶The third-place finish among 51 global brands reaffirms Kumho Tire’s technological excellence.

▶The WinterCraft WP52+ delivers outstanding performance on snowy and wet roads.

▶The company plans to accelerate its expansion in the European premium tire market.

Kumho Tire’s WinterCraft WP52+ finished in third place out of 51 brands and earned the top “Exemplary” rating in Auto Bild’s 2025 winter tire test, a benchmark assessment by the leading European car magazine.

Auto Bild, one of Germany’s most prestigious automotive publications, is renowned for its rigorous and comprehensive performance tests of automobiles and related products. Its test results are highly regarded across the global car industry as credible indicators of product quality, offering consumers professional and objective guidance in their purchasing decisions.

Auto Bild evaluated 51 winter tires from leading brands available in the European market, assessing key performance criteria such as handling and braking on snowy, dry, and wet surfaces. Kumho Tire’s new European winter tire, the WinterCraft WP52+, earned high praise for its exceptional driving performance and stability across all road conditions, securing third place overall and the top-tier “Exemplary” rating.

Kumho’s WinterCraft WP52+ is a premium tire optimized for European winter road conditions. It features a specially formulated rubber compound enriched with natural ingredients to ensure exceptional grip and precise handling, even on snow-covered surfaces. The tire’s snow-optimized tread pattern and advanced drainage design minimize hydroplaning and provide superior traction and braking performance, ensuring safe and confident driving in all winter environments.

To meet the evolving demands of the electric vehicle market — including reduced noise and enhanced wear resistance — Kumho Tire has applied its proprietary EV technology across all available sizes. This ensures optimal performance for both internal combustion engine and electric vehicles. The range includes tires featuring HLC (high load capacity) technology that is specifically designed to deliver outstanding performance for high-load vehicles.

“Earning the ‘Exemplary’ rating in the Auto Bild test is a clear testament to Kumho Tire’s technological excellence and quality, which are now fully recognized in the European market,” said Tony Gangseung Lee, Head of the European Sales Division. “Building on this achievement, we will accelerate our expansion in the European premium winter tire market and redouble our efforts to become a premium brand in global markets.”

In addition to Auto Bild’s recognition, the WinterCraft WP52+ achieved outstanding results in a comparative product test conducted by TÜV SÜD, a well-respected global testing and certification organization, reaffirming its superior quality. Kumho Tire will continue to strengthen its research and development, expand strategic investments, and enhance its sales and marketing competitiveness to deliver high-performance products that meet the needs of customers worldwide, as it establishes itself as a premium global brand.