Social Contribution
Kumho Tire has fulfilled its corporate social responsibilities through diverse social contribution activities and has made efforts to become a company that exhibits social leadership.
Pink ribbon campaign
Korea Breast Cancer Foundation Considering that the number of female drivers has increased, and in an effort to enhance the awareness of health and safety, Kumho Tire signed a sponsorship agreement with Korea Breast Cancer Foundation and has actively participated in its ‘Pink Ribbon Campaign’ through implementing fund-raising activities involving not only the customers who visit Tire Pro shops, which are specific distribution shops for Kumho Tire’ products but also the employees of the company. The company has also led overseas social contribution activities by participating in the ‘Pink Fitters Day’ activities organized by the McGrath Foundation of Australia.

What is the Pink Ribbon?

It originates from two silk handkerchiefs and a pink ribbon, used by women to wrap around their breast rather than a corset to tighten the breast. The Pink Ribbon signifies the beauty, health and freedom of women.

Pink ribbon campaign image